Audiovisuals & Multimedia Creative Studies

Audiovisuals & Multimedia Creative Studies

• General Data
• Description
• Professional Profiles
• Syllabus and subjects

General Data

Name

Audivosual & Multimedia Creative Studies

Department

F3C Campus - ERAM College

Course summary

We believe in teaching Audiovisual & Multimedia Creative Studies within a social, cultural and technological context that values creativity, diversity and debate.

Attendance

4 years full-time, part-time study possible over 6 years

Entry requirements

Standard entry requirements apply. Please visit http://www.eramcollege.com/enrolment/admission-process/

Fees

Enrollment fee: 1000€

Course fee: 90 €/credit ECTS

For payment options for this course please visit http://www.eramcollege.com/enrolment/payment-options/

Description

Course aims

The learning objectives are to offer students complete immersion in emerging audiovisual technologies and to provide them with skills and competencies to create audivisual and multimedia productions.

Special course features

• Collection of humanistic knowledge to develop the capacity for broad and reflective thinking.
• Creative capacity for and mastery of audiovisual language.
• Capacity for critical and multidisciplinary analysis.
• Good technical and professional preparation.
• Practical experience in workshops, seminars, teaching laboratories and the job market.
• Willingness to innovate in various audiovisual and digital media and productions.
• Ease of adaptation to audiovisual communication and future technological environments.

Course content

The unity of the contents and the transferable perspective of the programmes create the interdisciplinarity necessary to earn a degree in Audiovisual and Multimedia Production and in that way strive to satisfy the growing demand for multifaceted professionals capable of developing their skills further in the current technological confluence of the means of communication.

The balanced acquisition of this knowledge and these skills will adequately prepare Audiovisual and Multimedia Creative Studies graduates to enter the job market as professionals specialized and technically prepared for audiovisual creation, comprehensive production design and the advisory, organizational and managerial functions in all kinds of audiovisual and technological means and media.

Stage one

The first years at Audiovisual & Multimedia Creative Studies is divided in 3 units. Introductions to graphic design, audiovisual creation, photography, audiovisual languages and creativity alongside the development of personal creative practice in the studio are supported by theory lectures. Level one is mainly about  exploring ideas through a range of media and processes.

Stage two

The second level is divided in 2 units. Audiovisual Technologies & Creation, Content Design... At this level students are specialized in AV tools and consolidating audiovisual production. This aspect is complemented by theory lectures. Level two encourages the development of a personal visual language.

Stage three

The third level is divided in 3 units. Multimedia Technologies I & II, Content Design, Fundamentals of Communication

... At this level students are specialized in multimedia tools and consolidating multimedia production. This aspect is complemented by theory lectures. Level two encourages the development of a personal visual language.

Stage four

The fourth year, which we call the "Exchange Year", will include the 60 ECTS credits ( 120 UK Credits) required to complete the programme. Students are encouraged to stduy in one of Afiliated Universities to finalize their studies.This last year focuses on work, and students will put into practice everything they have learned during the first two years. In addition to gaining work experience, students will also develop maturity in their personal relationships.Further information at Exchange Year

Professional Profiles

Market changes, the global economy and technological innovation are leading to structural changes in business models, a rethinking of business routines and, consequently, new employment profiles. 

Interactive multimedia creation enjoys a huge scope of activity provided by digital television, the Internet and cell phone technology. The Internet, which is accelerating transfer and digitalization processes and eliminating boundaries between old and new professions, creates bridges and generates new areas of convergence. Digital terrestrial television (DTT or DTTV) will make it possible to receive new interactive services to access the information society. Mobile technology will further and greatly expand these possibilities. 

Changes in audiovisual and multimedia content are real and irreversibly linked to the rethinking of some routines typical of classic industrial  production processes, as well as to a rearrangement of professional competencies and new profiles needed to handle the production process  with digital tools that are more and more approachable and compatible with creative tasks or content management.

The tendency towards skills versatility is important in the new professional profiles, for two basic reasons:

First, technology operates more and more in multitask and multiprocess  environments, which makes it necessary to have knowledge of the entire range of technical and operational resources.

Second, a set of transferable competencies and skills associated with creativity, content design and team work is required. Logically, and related with these capacities, the professional must possess those that are specific to the area. Likewise, those capacities depend on the work environment, which will demand that more or less of them are used. 

We can say, then, that versatility of the profile of the new professional is guided by the "technology + contents + creativity" trinomial. 

The combination of generalist training with other, more specific types of training will help us obtain the skills necessary for the following professionals profiles:

Audiovisual and multimedia directors/producers

These professionals write scripts, direct, develop ideas and organize and supervise productions in different audiovisual media - cinematographic, television, videographic, advertising and multimedia - using their technical and artistic knowledge of the processes. They may also specialize in accordance with individual competencies in specific areas or have multifaceted specializations.

Audiovisual technicians

These professionals use a range of audiovisual equipment to record, capture, set up for and reproduce image and sound, working either independently or following the instructions of the director, the producer and the director of photography. According to the type of reproduction desired audiovisual technicians use digital processing techniques to convert between formats and media to produce fictional, documentary, television and advertising narratives, as well as on-line and/or off-line interactive applications. They are responsible for assuring the transfer of audiovisual messages through media solutions that take into account technical and productive viability.     

Audiovisual and multimedia designers

Professional audiovisual and multimedia designers design their own graphic solutions or develop them based on third-party requests or market demands. They develop business innovation and communication policies related with corporative identity. They prepare on on-line and off-line audiovisual projects, interactive applications, web pages, stop motion, televised graphics, etc. They design all types of graphic media communication applications, whether they be printed material, like catalogues, packaging and magazines, or advertising.

Syllabus and subjects

You can find further information about Multimedia Creative Studies' subjects below.

Attachments

• Multimedia Creative Studies - Subjects
• Audivosual Creative Studies - Subjects
• Syllabus ERAM College